Business Hrm

Billabong business report

Executive summary

Billabong is a global brand which was set together to direct youths in terms of their outdoor, sporting and leisure time actives. In 2008 Billabong was ranked eighth in the highest ranks Australian brands with a value of $2.2 billion. Billabong argon well known for the high-quality, innovated, dur qualified, contemporary and fashionable products. All these things make this brand appealing to their target market. what is more Billabong has worked primary on the following marketing strategies to advantage to set about success:
Product
Price
Promotion
Place/distribution

Product
Billabong has close to 2200 products lines within Australian solely and over 1000 is early(a) places such as the States and Europe for example. Technology plays a large part in the designing and manufacturing of all these products using the fibres bodilys etc. Billabong make umteen different products ranging from swimwear to jewellery, snow gear, travel bags, caps, cd holders, boards and even Von travel rapidly sunglasses. In order to keep their popular products such as t-shirts, board shorts etc. they have to be able to map new materials which are preferred by their target market. For example for skaters, Billabong have developed fabrics to sustain the pounding of the board.



what is more Billabong are trying to be environmentally friendly as they possibly can by developing ways to use recycled materials to produce their products.

Price
In terms of pricing for Billabong products, they are seen to be affordable by their set target market yet also cover the costs of the high-quality products which consumers are buying. Price points are used to show the market price and its quality of material used.

Promotion

Billabong is the known to be the leading brand in Australia and 1 of the three leading brands in America for its products. Billabong use a global branding strategy to meet the expectations of its market. They use other large globally branded...If you want to get a broad(a) essay, order it on our website: Ordercustompaper.com



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