Bmw Case Study

Whenever you see the famous white & blue churning logo on every automobile the first thing which strikes your pass is the best Luxury car with quality & performance and it feels in truth proud to having such a good machine in your garage. BMW (Bavarian Motor Work) is a German based company which was collective in 1916, near Munich. Initially it was concentrated on the schooling and production of the air craft engines be typefaces later on they changed their business strategy and entered into the new era of automobile industry. And since whence they are not only change the Automobiles or cars to their customers provided in reality they are selling dreams & hopes to their customers to distinguish themselves from the others, owning a BMW is a status symbol of wish runment. The BMW is a thoroughgoing(a) modelling of the worked up mailing, they beliefs that a automobiles brand has to do a lot of things to offer than the car itself. For example BMW brands show the technology, sportiness, Innovative & style at another side Rolls Royce significance the luxurious with elegance & style. Many of their customers admit that they get dressedt get the same performance & safety from any other car manufacture, when they drive BMW they feel younger from inside.

In a press conference one of the board component Helmet Panke back up this strategy when he admitted that We offer our customers emotional products which through the strength of the brand and the substance of the product fulfill the customers wish for individualization and differentiation. The BMW group will never score boring products. Well BMW does never create cars for individual neither it fulfills all the needs of each and every customer but what BMW does do is that it generates an idea of the status of owning a BMW differentiate that it is create for your own comfort Design & Security which makes a supererogatory bond between BMW & their customers. Another philosophy of BMW is that they are selling the dreams to their customer which is not a natural... If you want to get a full essay, order it on our website: Ordercustompaper.com

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