Car Renatal Business

Service fancy has been characterized as having three basic components - (i) corporeal facilities, performancees & procedures, (ii) employees behaviors, and (iii) employees professional judgement. Given that automobile rental service is a relatively tangible, homogenous service with fairly low levels of customer contact (i.e., simultaneity), rental companies tend to focus their service design on the physical facilities, processes and procedures. While employees behaviors argon not unimportant, they are of secondary importance to facilities, processes and procedures in service design in the car rental industry. This can be seen industry wide. cerebrate Results 2. EasyCar obviously competes on the basis of low price. What does it do in operations to support this strategy? Once the student understands the characteristics of the car rental industry from a service design perspective, the password can move to how easyCars operational design allows it to compete on the basis of price. Given the extent to which easyCar has designed its process to put down cost, students should not have a difficult time identifying the features of its process design that allow it to offer a lower price.

The line point to drive home is the extent that easyCar has gone to aline its operations strategy and process design with its business strategy. distinctly the order winning criteria in this case is low price, (see terry cloth Hills Manufacturing Strategy textbook for more on the creation of the order winning criteria in operations strategy). Perhaps the opera hat way to make this point is to explicitly compare easyCars operations with the operations of a traditional car rental company. divulge TN-I shows this comparison. After having gone through this comparison, the instructor can consume students why all rental car companies dont stick to easyCars lead and reduce their costs in this manner. Doing this drives home the nexus between the operations design and the business strategy - that is, the traditional... If you necessitate to get a full essay, order it on our website: Ordercustompaper.com

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