Gap Analysis: Intersect Investments Organizational change occurs when a company desires to make a transition from its current aver to a state that is deemed to be more successful. Factors such as globalization of markets and rapidly evolving technology force businesses to respond in order to survive. Such changes may be relatively humbleâ"as in the case of installing a pertly software programâ"or quite majorâ"as in the case of refocusing an overall marketing system (Managing Organizational Change, p.1). People are often threatened by change making it difficult to gain the support and commission needed to implement changes successfully. In analyzing the Intersect Investments scenario we forget reappraisal the purpose and strategy for the desired organizational change and the challenges endured during the capital punishment process. Situation Analysis Issue and Opportunity Identification The volatile climate by and by the events of September 11, 2001 has left financial firms struggling to keep both their clients trust and Wall Streets credibility. Investment companies hand determined that in order to succeed they need to erect up-to-the-minute products and expert advice.
Intersect Investments CEO Frank Jeffers has determine a new vision that replaces a traditional-selling strategy with a node intimacy model to build long-term relationships ground on trust and value to the customer. The implementation of his vision will require organizational change throughout the company with a tremendous amount of stress on the sales department. The foregoing Executive Vice President of Sales and Marketing has been replaced delinquent to his lack of ability to meet Franks objective. The refilling EVP, Janet Angelo, has expertise and prior success in implementing a customer intimacy model. The Intersect project has become challenging collectable to Franks time constraints and the resistance of management and employees. In her previous positions she accomplished major organizational... If you want to get a full essay, order it on our website:
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