Marketing in Banking

MARKETING OF BANKING SERVICES IN RURAL AREAS Banks today be operating in a highly emulous and rapidly changing environment. In the changing economic scenario, a nonrecreational begin to business development is essential and the survival of a banking launching depends on its ability to take up challenges approach up in the environment.  Developing business through merchandise of banks services is one of the crucial areas which admit attention of the bankers to ensure profitable survival. MARKETING : CONCEPTS The role of selling in an organisations existence and growth affect not be overemphasized in todays competitive environment. According to Peter Drucker, marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the commove of view of its final result, that is, guests point of view. pick of an organisation depends upon its ability to acquire resources necessary for its sustenance. One of the modes of survival, as observed by Philip Kotler, is exchange, whereby an organisation creates and offers goods and services that are able to attract and satisfy the purchasers, in exchange of its value. This choice can be gainfully exercised only if the organisation develops the ability to produce the needed goods and services.

The organisations should be geared to identify the customer needs and preferences which are subject to change over a period of time. One of the policy issues discussed in marketing is the ultimate objective of the marketing efforts of an organisation. The general belief is that the objectives of marketing is to maximize the markets consumption of your products and services. However, it would be desirable to differentiate the goal at maximising consumer satisfaction, rather than consumption. The organisation, in the presbyopic run, is likely to benefit from a customer oriented approach to marketing. The approach, in other words, should ensure strong foundation for the institutions existence,... If you want to get a full essay, parliamentary procedure it on our website: Ordercustompaper.com

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