Consumption,consumer Behavior, And Hyperconsumption

Hyperconsumption , Alienation , and False ConsciousnessIn no other clock time and hostelry has consumerism been more dominant as an ideology as in today s era of post dashrn capitalism . Consumerism , or the busy ideology that the meaning of life is to be found in buying things and prepackaged experiences (Bocock 50 ) defines the life of individuals and entire societies in many aspects to the extent that it has an entire culture based on consumption has been formed . In this consumerist culture , symbols , values , and nevertheless status are to commodities and individuals are measured based on their ability to buy or consume products (Ritzer 210 ) In as much as consumerism and the culture that arises from it also sustains the life-blood of the capitalist mode of production , a red analysis of consumerism and the ensuing line of descent of hyperconsumerism , where individuals are driven into intense consumption patterns that are oft unsustainable both for human health and the natural resources (Freund Martin 2From a marxist point of view , it can be argued that hyperconsumption as a phenomenon is a manifestation of the increased alineation of the masses from their intentness . This hallucination stems from the inability of majority of the masses to engage in activities that realizes their adequate human potential . Instead they are coerced by the preponderating system to work as a means to cope with needs that are external to [labor] (Marx 1844 as quoted in woodland Grant 202 ) which entails that under the capitalist system human apprehend functions for the sake of capital accumulation of the ruling dissever . homosexual labour is thus equal to a commodity that is bought and by and by owned by those who own the capital and other forces of productionIt is and so not surprising for the masses to be easily swayed by the media-mediated images of the good life Hence , majority are taught to suppose in the fantasies that goods and commodities are advertised with .

Bocock (1993 ) notes for instance , how modern capitalism has increased the alienation of human beings from their own labor by making them believe that fulfillment lies from the consumption of commodities in acidify shaping the entire life cycle of humanityThus the dreams and aspirations of individuals - their concepts of success and ill fortune , for instance - have shifted rapidly to the consumption of goods and experiences hawked by advertisers . Marx himself had predicted that the time would come when even the things which humans thought to be beyond monetary value such as the concepts of love , watch opinion , science , and conscience will become objects of deepen , of traffic , and can be disposed of .and at travel enter into commerce (Marx 36At its worst , humanity s alienation from labor also makes it vulnerable to the false consciousness wherein the working programme are convinced that they are able to lay asseverate to their labor or to gain satisfaction from it based on their power to consume or to buy (Bocock 51 needfully , the prevailing ideology is necessarily the ideology of the ruling class since...If you want to get a full essay, order it on our website: Ordercustompaper.com

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