Marketing Plan for Apple i-Phone in India
5th. May 2009
Submitted By: Group – 4
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“Executive Summary”
constituted in: Cupertino, California on April 1, 1976.
Incorporated: January 3, 1977.
Apple data processor Inc. to Apple Inc.: January 9, 2007.
Apple is an American multinational cooperation with a stress on designing and manufacturing consumer electronics and parcel products. The companys best-known hardw ar products overwhelm the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apples software products include the Mac OS X operating system, iTunes media browser, the iLife cortege of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 200 retail stores in seven countries and an online store where hardware and software products are sold.
Apple Inc. excitedly introduced the highly anticipated iPhone on June 29, 2007. It is seen that the iPhone begins a new era of mobile technology and will stage out its primitive counterparts.
The iPhone offers numerous state of the art features which encumber the consumers enticed and eager to see what Apple has up its sleeve, thus ever so keeping the consumer in wanting of the next new creation.
In this report as it is about a year afterward the i-Phone launch in India, we have canvass the overall surgery of the product in the market place. First of all we have analyzed it from the strategic decision making point of view, then the marketing strategy and intent been executed by them and how successful it has been process today. According to this analysis we have found the short comings in the implementation and execution phase of the i-Phone launch in India and on the basis of that we have suggested them a new marketing plan and strategic options to regain their strength in the Indian market and gain...If you want to get a full essay, order it on our website: Ordercustompaper.com
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