Yilka Case Study

Note!

All the contents of this assignment agree been commencement discussed, and then written down by the presence and sympathy of all the group members. The group meetings and the field trip have been menti singled in the attached diaries.

I. Executive Summary:

Yilka was established in Ankara in 1969 by Yilmaz family, and this is where the name comes from, Yil is abridgment of the Yilmaz and Ka is abbreviation of Kardeşler which means brothers; brothers of Yilmaz. They started their business by producing very few items per month, found on the small demand from customers, however, now, they have become one of the top furnishing and decoration companies in Ankara; from the late 1980’s till now.
After their business had been settled in Turkey, the family headstrong to open sunrise(prenominal) branches outside the country. Regardless of the hardships they have face up for opening the branches, they would not agree for franchising because they claim that â€Å"This is a family business, we business organisation about social connection, reputation and benefit more than profit.



For this reason, we cannot just now let others in other countries represent us, because they will never deliver the same service and hospitality as we do, it’s the same item and quality but different service and hospitality”
In 1996 Yilka opened its branch in Tehran, Iran aft(prenominal) receiving demands from Iranian customers, and its open till now. The business is doing well accord to the owner Murat Yilmaz. The showroom is run by one of their brothers in Tehran. The same method of high customer demand from Libya make them decide to open a branch there as well in 2000; another brother is responsible for it. In 2009, people from Erbil had started demanding on their products, when the demand increased from there too, they intractable to enlarge the business more and open a new branch in Erbil which was opened in March tenth 2009 after having done some market researches for more trueness of demand. The Erbil branch, moreover, is the first and...If you want to get a full essay, put up it on our website: Ordercustompaper.com



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