Sam's Garage Marketing Plan

surface-to-air missiles service department marketing Plan 1.0 Executive Summary surface-to-air missiles Garage has been in business in the Lakes theatrical habit of Maine since 1994. The company has a solid, active client beginning in an atomic number 18a hit hard by the Great Recession. surface-to-air missiles runs on vehicles of all types including recreation equipment and change surface heavy machinery when necessary. Sams has also integrated a black eye removal business into the shop to append income in the winter months. 2.0 Situation Analysis Sams Garage faces several issues in todays market. First, the providence in the Lakes Region of Maine has an unemployment rate of about 12-13% which is above the topic average. non only atomic number 18 people non buying new(a) cars, they are having issues repairing their current vehicles. The State of Maine requires vehicles to pass an reappraisal apiece family to ensure all vehicles are safe to be on the roa d. When customers bring their vehicle to a state let inspection station the mechanic is seting these items. Mechanics look for dings in the windshield, realise brake lines for rust, check all lights to ensure they work, and check the horn. They are also required to perform computerized emission summary as required by the state. If any of these items fail inspection, the vehicle fails and must(prenominal) be repaired.

Issues arise when customers need their vehicles to aspire to work scarcely can only pay a percent of the court of the repair. Since this is a rural area, keeping a customer base is crucial but not at the disbursement of paying overhea! d and making a livable profit. Sams makes enough to pay the overhead and support the family with really microscopic left for any extras. Sams is up to(p) of making a profit and has for many years. They started taking quote card game for payment in 2008. This has helped increase revenue to a stage though there are still individuals who do not have the funds to cover repair and keep expenses. To addition income during the winter months, Sam also has a snow removal business for both public and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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