Cross Cultural Management

Cross Cultural Management Individual Presentation: pedantic Poster Introduction For this assignment you are required to produce an academic bill of fare similar to one that would be presented at an academic conference. at that place is more guidance given below on what an academic carte du jour is, how to structure an academic circuit card and various tips and guidelines on making your poster attractive and appealing. In addition to your poster you should produce a 1000 word summary spread over that highlights the research undertaken for your poster, the key literature that informed the outpution of your poster and the key findings from your investigation. For the purposes of this poster you are required to select a product or a service and demonstrate efficaciously through your poster how national culture has had an impact on the promotional or denote strategies intentiond to advertise that product or service in different countries. In doing this you are being asked to explore how national culture impacts on the mode a brand or product is promoted in finical countries or regions. You may select a product (e.g. Shampoo, Chocolate, Beer) a brand (e.g. Coke, Nike, Apple) or a service (e.g. airlines, health promotion, banking) to use as the basis for your exploration of the impact of cultural differences on its promotion.

We will be looking at some examples in class based on airline safety promotions and gum elastic publicise. You can assess the impact of culture on advertising in many ways and use various frameworks to incite with this analysis. The Stephen Dahl paper Cross-cultural advertising research: What do we know about the influence of culture on advertising? is a good starting point, however you must declare reference to other published studies in this field. You should use the EBSCO and Emerald databases to which you pay access to assist you with this. You can access this paper on Studyzone Moodle. The types of factors that you might consider in your poster could include: *... If you take to get a full essay, order it on our website: Ordercustompaper.com

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