BURGER KING ENTERING JAPAN
disposed(p) for
Richard Yip-Chuck
MKT 2235
Instructor
Prepared by
Senior Research Consultant
March 17, 2011
JPCC CONSULTING FOR THE FUTURE
March 17, 2011
MKT 2235
Instructor
Niagara On the Lake Campus
Niagara Falls, ON L2H 1Z1
Dear Mr. Richard Yip-Chuck
The attached report, requested by Mr. Richard Yip-Chuck, Instructor of MKT 2235, in a letter dated December 31, 2010 Burger King submission the Japanese market. We believe you will find the results of this report helpful in advising your clients.
This study will examine the answers the following questions.
(1) wherefore has Burger King decided to enter foreign markets?
(2) Why take they chosen Japan?
(3) Do I agree with their last?
I would be pleased to discuss this report and its conclusions with you at your request. My firm and I thank you for your confidence in selecting our partnership to prepare this comprehensive report.
Sincerely,
Evelyn Lioce
Senior Research Consultant
Attachment
TABLE OF CONTENTS
job or Opportunity…………………………………………………………………………...1
Foundation………………………………………………………………………………………...2
Define Stakeholder Groups…………………………………………………………………3, 4,5,6
Decision Criteria…………………………………………………………………………………..7
midland Analysis-Strength and Weaknesses………………………………………………………8
External Analysis- Opportunity and Threat……………………………………………………….
9
Current Services and market Mix…………………………………………………………….10
Environmental Trends………………………………………………………………………..11, 12
Market Trends……………………………………………………………………………13, 14, 15
Competitive Analysis……………………………………………………………………………16
node Analysis………………………………………………………………………………17
Alternative Marketing Strategies.……………………………………………………………19, 20
Pros and Cons (Alternative Marketing Strategies)………………………………………………21
Recommendations……………………………………………………………………………….22
Work Cited………………………………………………………………………………………23
itemisation OF FIGURES
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