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Thursday, April 4, 2013

Globalization of the Wal-mart

Wal-mart is the biggest retailer of the world. They made every effort to achieve this success. In this essay I ordain focus on the world(prenominal)isation of the Wal-mart and international organizations for trade which helped it grow.

The first Wal-mart store was open in 1962 by Sam Walton. Sam Walton always used lone(prenominal) one business constitution that is Sell stuff that people need everyday just a little cheaper than everyone else, plow it at that low price all the time, and customer will flock to you. This policy gave Wal-mart enormous success around the country. With this policy they have attracted lots of customers and from one store started in Rogers, are they grew into nine super centers till 1990 and then to 888 super centers in 2000. It had opened an average of 7 new super centers apiece month continuously for 120 months. It was an outstanding operation. After this achievement Wal-mart was looking for more expansion world wide. By introducing the rebate policy into impertinent markets, Wal-Mart hoped to achieve high sales and lolly growth while also increasing economies of scale among global operations. They thought that if they wait for long time to get into foreign countries there competitors will get a hold in the international markets which prompted Wal-Mart to aggressively seek international markets and in 1991 they opened up Sams club in Mexico.

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Now, Wal-mart has grown up to 2,400 stores in 15 markets outside the US.

Wal-Mart International currently includes many assorted stores, membership clubs and restaurants employing more than 400,000 associates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, confederation Korea and the United Kingdom. Wal-mart succeeded in many markets and Globalization became beneficial to Wal-Mart because it increase their profits and expanded their...

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