New ice-cream product project in UK market

1. Analysis of the commercializeing Situation

1.1 ECONOMIC TRENDS

Population

The UK population rose by 0.3% from 2001 to 2002 and is predicted to rise by 10% to 65 million everywhere the next 25 years, the majority of that increase due to immigration. These issue Statistics projections are significantly higher than previous estimates and will manifestly impact on the fare industry.

Table 1UK Resident Population by Sex (000), Mid-Years 1998-2002

Source: Annual Abstract 2002 and Government Actuarys Department, National Statistics website © crest copyright corporal is reproduced with the permission of the Controller of HMSO (and the Queens Printer for Scotland)

Household useable Income

Household disposable income was up by 3.9% from 1999 to 2000 and, according to National Statistics, reached £686.40bn in 2001.

Source: Annual Abstract of Statistics, National Statistics website © Crown copyright material is reproduced with the permission of the Controller of HMSO (and the Queens Printer for Scotland)

1.2 looking glass Cream Market Analysis

The ice cream market has been experiencing sales growth round in line with that of the food market as a whole in recent years. Since 1999, the ice cream market has continued growing. The background of increased expending on food products in general has created favorable conditions to push average spending levels in this market.



Suppliers and retailers have responded by developing more indemnity products, which has been positively received by consumers.

Source: Key Note

Source: As above

Above ii tables show that nearly half of take home Ice cream sale in total and more than half take home Ice cream are multipacks style.

The bring home market allows consumers time for a more considered choice and, eyepatch brands continue to play an important role, an increasing proportion of sales are now being taken up by own-label products. Supermarkets have improved quality to such...

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