Marketing seek is the planned and systematic gathering and collation of entropy and the analysis of information relating to all aspects of marketing and the final usage of goods or services -Leader & Krystis. Sometimes a go with may want information ab aside its customers, and so forget carry out research.
The marketing environment is constantly ever-changing and as marketers we need to monitor these changes through research. The research is not used to make decisions but to reduce the risk of qualification a wrong decision. For example Max Factor may decide to change the shade of its red lipstick by and by seeing that people dont buy it as much as the red lipstick of Revlon, but unless they do marketing research they do not hold up whether this is because of the shade of the lipstick of every other reason. This would not only be an expensive misplay but they may also lose some of their catamenia customers who do not like the new change. How can we know what it is that our customers want or need without asking them? Without research we exit reduce our decisions to guess work.
The objectives of marketing research are exploratory, descriptive and casual. Exploratory research starts by collecting information that may assist in helping to define a occupation an suggest a theory for it.
For example: the manufacturer of short Butterly may notice a decline in gross sales and the manager mar talk to wholesalers, retailers or sales representatives to look for and identify possible problems.
Descriptive research is used to ...describe marketing problems, situations or markets such as the market potential for a fruit or the demographics and attitudes of consumers - Armstrong.
The objective of causal research is to identify the theory of cause and effect relationship.
The first step in carrying out marketing research...
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