Abstract
        Every organization today, whether it is large or small, profit or non-profit, needs to have a Public Relations (PR) team up up in order to run smoothly and impressively. Non-profit organizations such as, immature Mens Christian tie-in (YMCA), Mothers Against Drunk Driving (MADD), and gigantic Brothers Big Sisters International (BBBS) argon three organizations that use effective PR in order to run a boffo organization and help the community in many ways.
PR in Action
Introduction
        A company cannot function properly without the proper uses of a public relations (PR) team. In order to function properly, the PR team must take the necessary steps in order to serve the public and their organization effectively. The PR team needs to study their comprehensive list of publics and identify all(prenominal) priority public that is especially pertinent to the project they are setting out to accomplish (Chapter 5 p91). With careful regard in choosing three organizations that will show effective PR, I have chosen the following organizations, YMCA, MADD, and BBBS International and will reveal how these organizations identify their publics and use the organization effectively.
Young Mens Christian Association (YMCA)
        The YMCA is a non-profit organization founded in London, England on June 6, 1844 by a man named George Williams.
He and a group of fellow drapers unionised the first YMCA to substitute Bible study and prayer for manner on the streets. (YMCA, 2004) The YMCAs main priority public at the clip was the young hands that were involved in the unhealthy cordial conditions arising in the big cities at the end of the Industrial Revolution. (YMCA, 2004) These men worked long hard hours and slept in their place of employment. Being away(predicate) from their families was hard on these men and Williams decided that he would effectuate an organization for these young men...
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