Banyan Tree Company Back Ground

By early 2009, Banyan Tree Hotels and Resorts (BTHR) managed and/or had self-will interests in 25 resorts and hotels, 68 spas, 65 retail galleries, and deuce golf courses in 55 locations in 23 countries. Since its asylum in 1994, the companys flagship brand, Banyan Tree, had won round four hundred international tourism, hospitality, design, and marketing awards, some of which include the dress hat Resort Hotel in Asia-Pacific (Phuket) for four consecutive days from Business Traveler Awards since 2002, Seychelles Best Resort and Seychelles Best health spa from World Travel Awards (2003), Best Hotels for Rooms (Bangkok) from UK Corde Nast Traveler (2006), Best Hotel (Luxury) (Lijiang) from Hospitality Design Awards (2007), and PATA Gold Awardâ€"Ecotourism Project course (Britain) from Pacific Asia Travel Association Gold Awards (2008). BTHR was founded by Ho Kwon Ping, a travel enthusiast and former journalist, and his wife Claire Chang, a strong advocate of corporate social responsibility.

Prior to move into the hotels and resorts business, Ho spent some 15 years managing the family business, which was into everything imaginable, much(prenominal) as commodities, food products, consumer electronics, and property development, competing mainly on cost, and was not predominant in any particular country or industry, sequence Chang was deeply involved in sociology and social issues. The closing of a factory in Thailand one year its after originâ€"because it lost out to other low-cost producers in Indonesiaâ€"was the closing curtain straw for Ho, who then realized that a low-cost outline was not only difficult to follow but would also lead nowhere. Determined to craft out something proprietary that would cater the company to become a price maker sort of than a price taker. Ho decided that building a strong brand was the only way for him to maintain a sustainable competitive advantage. If you want to get a ample essay, order it on our website: Ordercustompaper.com

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