Brand Building of Voltas

. SUMMER INTERNSHIP REPORT TOPIC: BRAND POSITIONING OF VOLTAS INDEX Sr. NoCONTENTSPAGE No. 1Introduction- Voltas Profile 5 2 abbreviation 7 3Observation 15 4Recommendation 16 5Bibliography 17 INTRODUCTION Voltas circumscribed is an engineering, air conditioning and refrigeration company based in Mumbai, India. It offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, textile machinery, machine tools, mining and social structure equipment, materials handling, water management, building management systems, indoor air lumber and chemicals. Voltas is a part of the Tata Group. The Chairman of Voltas is Ishaat Hussein. The managing director is A. Soni. Its shares are traded on the Bombay Stock Exchange under symbol 500575. Its 2006 sales were 19,544,000,000 rupees. The associations strengths lie principally in the design and manufacture of industrial equipment Management and execution of air conditioning and public kit and boodle projects. sourcing, installation and servicing of technology-based systems representation of global technology leaders, do diverse industrial sectors and applications.

Voltas operations have been organized into iv independent business-specific clusters. Each of these has its own facilities for market coverage and renovation to customers. 1.Electro-Mechanical Projects & Services ?Electrical, Mechanical, HVAC & Refrigeration Solutions ?Electrical, Mechanical & HVAC Solutions (International) ?Water Management & interposition 2.Engineering products & Services ?Textile motorcarry ?Mining & Construction Equipment ?Machine Tools ?Materials Handling Solutions 3.Unitary Cooling Products for Comfort & Commercial practice session ?Cooling Appliances ?Commercial Refrigeration 4.Others ?Chemicals Trading Manufacturing Voltas possesses total talent in the... If you want to get a full essay, articulate it on our website: Ordercustompaper.com

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