Online Banking One Bank Bd

PART 1 INTRODUCTORY SECTION INTRODUCTION During the last decade, banking became the most competitive industries of Bangladesh with a huge amount of growth. A large number of cutting banks have made their way in the industry and all the same there atomic number 18 more to come. In such a highly competitive service industry, customer pleasure is a very important factor to consider. High customer gratification and loyalty give an organization a better creation than its competitors and allows it to flourish in the industry. This project deals with the service fiber and customer satisfaction of ONE BANK LTD. Data has been collected on the basis of the questionnaire and a survey was conducted. Then the results of this survey are analyzed to identify the most important aspects of the service and ensconce different factors of overall satisfaction. Finally, a set of recommendations is given on the basis of the analysis of the survey, to purify the overall service quality according to customers expectations and thus satisfy its customers better. OBJECTIVE OF THE STUDY ? The main design of this study is to determine the customers expectation level as hearty as their satisfaction level towards ONE BANK LTD.s services.

? Also, the key attributes that influence customers decision in selection of the organization for banking. ? Then, based on the customer survey, recommending strategies to improve the overall service standards, of ONE BANK LTD. & thus, increasing customers satisfaction level. SIGNIFICANCE OF THE STUDY Since, banking industry is a highly service orientated industry, its overall success depends on the customers satisfaction regarding its service & perceived image of the banking services. So, no matter how good the banks management or employees are, if it can not create a good image in the minds of the customers & can not keep on its standards as promised, then it wont be commensurate to increase its market share & loyalty among customers.... If you want to masturbate a full essay, order it on our website: Ordercustompaper.com

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