Smu Sme 1 Assignment

Assignment Set 1 Question: - 1 Answer: -Consumer purchases atomic number 18 influenced strongly by or there are quad factors: - 1.Cultural Factors 2. kind Factors 3.Personal Factors 4.Psychological Factors 5.Economic Factors 6. some other Factors 1:- Cultural Factors: -Cultural factor divided into triple sub factors:- (i) refining (ii)Sub Culture (iii)Social Class I: - Culture: -The set of basic values perceptions, wants, and demeanours learned by a member of society from family and other important institutions. Culture is the most basic cause of a persons wants and behaviours. every(prenominal) meeting or society has a culture, and cultural influences on buying behaviour may vary greatly from agricultural to country. II: - Sub Culture: -A base of mess with shared value systems based on common smell experiences and situations. Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture embroils nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products.

III: - Social Class: -Almost every society has some relieve oneself of social structure; social classes are societys comparatively permanent and ordered divisions whose members share similar values, interests and behaviour. 2- Social Factors: -A consumers behaviour also is influenced by social factors, such as the a.Groups b.Family c.Roles and status a)Groups: -Two or more people who interact to carry through individual or mutual goals. A persons behaviour is influenced by many small groups. Groups that have a drive influence and to which a person belongs are called membership groups. many are primary groups includes family, friends, neighbours and coworkers. Some are secondary groups, which are more formal and have less regular interaction. These include organizations like religious groups, professional association and trade... If you want to assume a full essay, order it on our website: Ordercustompaper.com

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