Marketing and Brand Man purpose along handst
u05a1 Professional Challenge
Promotional Activities Analysis
green goddess PUBLIC RELATIONS
Terri S. Lewis-Chambers
711 Oakleaf Drive
Dayton, Ohio, 45417
(937) 580-4629
Terrilewis1908@yahoo.com
PROMOTIONAL ACTIVITIES INTRODUCTION
This paper deals with one of the most of the essence(predicate) areas of any manufacturers intention for profit and victory: developing effective communication with its target trade. How does a corporation attract the potential buyers? How does fume attract repeat buyers? Where pull up stakes grass find and communicate its message to their target market? This paper will identify the profile of a Hummer owner as well as a plan to effectively communicate its product to the Hummer audience.
IDENTIFICATION OF THE channelise AUDIENCE
Earlier in this project, the Hummer was identifiably most ordinary with affluent men, ages 18 - 34. This was the age radical who were most much searching and shopping for Hummers on-line according to Alexa, a weave information company that tracks the demographics of web surfers. The problem with this original analysis is that, after talking to Jenell Ross of Bob Ross Motors, she explained that the identified age group could not afford to actually buy Hummers.
While this age group is excited about the Hummer SUVs and may aspire to one day own a Hummer, they are not at a financial point in feeling to be identified as the target market. After a quick search through the dealerships database and inside information obtained from GM Headquarters, the target market for Hummers was always middle aged men (45 55) looking for outdoor, off-road excitement in a vehicle. This SUV was designed and priced to render to a professional audience that had money to purchase expensive toys with little concern about gas mileage and environmental issues.
THE DESIGN OF THE COMMUNICATIONS MESSAGE
There are three levels of consumer responses to the Hummer or any product for that matter:...If you want to get a full essay, order it on our website: Ordercustompaper.com
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