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The currently tar arse around market of Billabong is every phase of its mathematical operation to become one of the world’s leading manufactures of channel-surf wear and surf accessories. They target both the age of 12-20 males and females who peppy in Australia, USA, Africa and Euro. (Billabong, 2007) Moreover, Billabong has expanded its product range to include boardsports products much(prenominal) as watches, surfboards, snowboard outerwear, wetsuits and glideboarding app bel. The brand is success because the products are legislate quality and functional, that associates the wearer to the lifestyle Billabong represents. (Billabong, 2007)As the two-year-old people would like to accept some excited games such as boardsports and snowboard, Billabong would like to direction on them.
Target market is a group of customers with equal characteristics who may in the future to purchase the product. For the age group, the products must(prenominal) keep up with always changing youth mould trends. Because of there are both males and females between age of 10-24 who are looking for something new and unique. The demand in new sweep of products is high because of the young people need something special in their lifestyle. They prefer individualism and independence. (Joeydapr, 2004)
The size of the sports market is hard to sum of money because it is a new market.



However, it still has opportunity to growth in this market. In 1994-1999, there was a 43% rise in skateboarding and a 57% rise in snowboarding place in US. (Joeydapr, 2004)Some products have big percentages such as skateboards, skate shoes and snowboards are sold to generation Y which is the largest young teenage population. Those of the factors are the opportunity to growth up in the future.
Billabong should expand to global market such as Asian market in order to increase sales and fix new markets. Based on Australia, there is small population and growth rate is very slow. There was over 70% of Billabong’s totals sales revenue in 2003-04 when Billabong was expanded. Global...If you want to get a full essay, order it on our website: Ordercustompaper.com



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