Disneyland a Place for a Family Bonding

Disney could be the acknowledged leader inside theme amusement park segment on the recreation industry.

Euro Disney SCA, France could be the joint venture owner of Euro Disneyland. The Walt Disney Co., holds a 49 percent equity position in Euro Disney SCA (Toy and Dwyer 52). The corporation also provides management services for Euro Disneyland.

Euro Disneyland is often a US$3.7 billion theme park located outside of Paris (Reina 31-32). The entertainment organization was patterned after the Walt Disney Company's successful theme parks inside the United States.

The Walt Disney Company paid US$160 million into Euro Disney SCA for its 49 percent equity share of the venture (Toy and Dwyer 52). The public stock offering to your remainder of the equity position in Euro Disney SCA raised US$167 million. A consortium of 60 banks lent Euro Disney US$3.4 billion to do the theme park.

Factors Underlying Euro Disneyland Problems

One from the major issues for Euro Disneyland was the assumption by The Walt Disney Business as well as other investors that American popular culture could simply be transported lock, stock, and barrel to France with non diminution of public interest and aid (Toy 32). From the extremely beginning, the French public threw cold water on this presumption (Toy 38).

A second major difficulty within the quite starting with the Euro Disney venture was an assumption that the major work was the construction from the facilities on time and inside budget, and that the Disney status would take in care of advertising (Creating 91). The construction goals were attained. The marketing and profitability goals remain out of achieve (Swort 1788).

Another major thing inside lack of success of Euro Disneyland has been the high volume of labor disputes involving the venture ("Waiting For Dumbo" 74). The labor disputes largely have been a solution from the sort of management practiced at Euro Disney.

Low attendance levels that have been well below the projected break-even point have characterized the operation of Euro Disneyland due to the fact the theme park's opening (Bertagnoli, Chaudhry, Weinstein, Stephenson, Cheney, Straus, and McCarthy 36-49). The French specially have stayed away in droves, while attendance from other European nations has remained lackluster (Gubernick 42-43).

Marketing-Based Comparison of Disney Theme Parks

Each from the four Disney theme parks have large, nearby, and pretty affluent populations from which to draw their visitors. Within the cases in the 2 theme parks located inside the United States and Euro Disneyland, the parks also have huge populations inside 500 miles in the park locations from which to draw visitors. Tokyo Disneyland does not have this latter advantage.

The lackluster accomplishment of Euro Disney has cooled the enthusiasm for further major theme park development in Europe (What's Ahead" 60-65). Locations being regarded for major theme park development outside the us must include Southeast Asia, the Middle East, and high population concentration areas in South America. 1 in the criteria for your theme park to be successful is really a relatively affluent, large population base to your advertising and marketing area.

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