Christopher has hired you to act as a marketing consultant to prepare an Integrated trade Communications Plan (IMC).
To identify competitors of Express stores, please huckster your local mall where Express stores are to see otherwise stores with similar merchandise. You can also do research via the internet. interrogation existing Express promotions to see how you can incorporate brand-new ideas or build partnerships with other brands.
Be creative and labor your planning process clearly. The biggest challenge is once a node is in the store, how to convert to a sale or the execution to take action stage. The key to preparing a well archetype out plan is knowing how to overcome this with a chary promotion.
You need to prepare a plan for him. Include the next information in your proposal:
* Your name, address, and telephone number.
* Your fees and timeline for completing the project.
* Recommended organise audience.
* The special features of the brand/products.
* Advantages of the brand/product over competition.
* Your glide path to help the company build the brand equity and indicate partnerships with other stores that would compliment Express.
* Your approach to assess the behavioral responses of the consumers by utilizing:
* Trials
* Repurchase techniques
* Brand switching goals
* Increased usage from period store customers.
You also need to include anticipated objectives from the spare-time activity consumer patterned/stages:
* Developing awareness
* Becoming interested
* Desiring to take action
* Proceeding to take action
* Making repeat purchases
* Becoming brand loyal
Post your IMC in MS Word to the Doc Sharing by Saturday, November 17, 2012. Make...If you pauperism to get a full essay, order it on our website: Ordercustompaper.com
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