I. Current Situation
Nordstrom, Inc. is one and only(a) of the nations leading fashion force retailers, with 226 come ins located in 30 states within the U.S. Originally Nordstrom operated as a shoe store in 1901 in Seattle, Washington. Today, Nordstrom operates 117 Full-Line Stores, cv Nordstrom Racks, two Jeffrey boutiques, one Treasure & Bond store and one clearance store.
The companys philosophy has reposeed unchanged for more than hundred years since its establishment by John W. Nordstrom in 1901: hold out the customer the best possible service, pickaxe, quality and value.
Nordstrom provides their customers with renowned services, freehanded size ranges and a selection of the finest app bel, shoes and accessories for the entire family. They overly offer customers a personal stylist, free of charge to att repeal make shopping easy and a whole plentitude of fun, with personalized attention and advice thats tailored for each shopper. The service is acquirable for both men and womenâ€"and theres never an obligation.
II. Competitor and Issues Analysis
Nordstroms efflorescence competitors include Neiman Marcus & Saks 5th Avenue. Issues Analysis of Nordstroms are increasing rental rates mostly associated with high end malls in upscale locations, which can often attract one target market; the wealthy.
III. Marketing Objectives
Marketing objectives for Nordstrom are to remain focused on their long standing high level of customer service reputation. Introduce new product lines, curiously those who have a reputation for social responsibility.Continue to stay before of the competition by engaging with their customers through social media and centre on expanding website sales as rental rates for Nordstrom stores increase.
IV. Marketing Strategy
Pricing Strategy Nordstrom currently carries a wide selection of products, but expanding their product line to provide more low-priced products might be a smart strategy against competitors.
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